Woxer: ad concepts

All 18Exhibit 5Native 5Meme 8

All 18Top 7Middle 7Bottom 4

Every ad is shown in the feed. Switch the size:

4:51:19:16

No ad in this family at this stage. Pick another filter.

Woxer

Sponsored · Exhibit 01 · Waistband Menu Card

Your waistband should never be the thing you notice all day.

Baller Mulberry is a Woxer classic and our most popular length. It has a signature no-dig waistband, lined front and inside leg panels, and a breathable, lightweight feel, all in a mid-rise that stays right where you put it.

Start with the five-inch classic.

No dig. No tag. All day.

Baller Mulberry

Signature no-dig waistband
Lined front and inside leg panels
Breathable and lightweight
Tag-free care label

WOXER.COM

Baller Mulberry, five-inch classic

Shop Baller

Format: Menu-card split, product photo
Persona: Woman who has fought a digging, itchy waistband through a whole shift
Reason to buy: No-dig waistband
Funnel stage: Middle of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. Leads with product details a customer can check against the product page.

Tests. Whether a feature menu beats a lifestyle shot for cold audiences.

Woxer

Sponsored · Exhibit 02 · Sleep Baller Markdown

Bedtime just got a Merry & Bright upgrade.

Sleep Baller Merry & Bright is made from 95% Modal and 5% Elastane for a soft, durable feel. It is now $38.00, down from $50.00, and it lives in the Sleep Collection beside the tanks, tees, shorts and joggers, so a full set is easy to build.

Pick your print and wear it tonight.

Claim to confirm with brand: Price drop to confirm with brand

Sleep Baller, now $38.00

Was $50.00. Now $38.00.

Was $50.00

WOXER.COM

Sleep Baller, now $38.00

Shop Sleep

Format: Offer on product photo
Persona: Gift shopper or self-gifter building a cozy Merry & Bright sleep set
Reason to buy: Modal, softer than cotton
Funnel stage: Bottom of funnel
Product: Sleep Baller Merry & Bright
Lands on: Landing page

Why it should work. A crossed-out price gives bottom-funnel shoppers a concrete reason to act.

Tests. Whether a visible markdown beats a fabric-led message at the bottom of the funnel.

Woxer

Sponsored · Exhibit 03 · Pad Liner Collage

Period backup that looks like your favorite boxer, not a compromise.

Baller Pad Liner Mulberry is our classic five-inch inseam boxer with a breathable organic cotton gusset for secure pad attachment. A no-pinch jacquard waistband, tag-free label, and chafe-free fit ensure all-day comfort.

Backup protection, now in new Seasonal colors.

Secure pad attachment

No-pinch jacquard waistband

Chafe-free fit

A boxer that holds a pad

WOXER.COM

Baller Pad Liner Mulberry

Shop Pad Liner

Format: Three-photo collage
Persona: Someone who wants period backup without the bulky look or feel
Reason to buy: Pad liner boxer
Funnel stage: Middle of funnel
Product: Baller Pad Liner Mulberry
Lands on: Landing page

Why it should work. Three photos show the pad liner idea from several angles in one scroll stop.

Tests. Whether a collage explains the pad liner faster than a single product shot.

Woxer

Sponsored · Exhibit 04 · Flex Chips Steel Blue

Active underwear made for movement, and built to keep up with it.

Baller Flex is our five-inch inseam boxer brief in a lightweight, sweat-wicking, and supportive recycled poly fabric. Medium thigh compression, a quick-drying knit, and an organic cotton gusset for breathability.

Rated 4.9 out of 5 stars on Baller Flex Steel Blue.

Sweat-wicking. Quick-drying. Supportive.

1Recycled poly fabric
2Sweat-wicking and quick-drying
3Medium thigh compression
4Organic cotton gusset

WOXER.COM

Baller Flex Steel Blue

Shop Active

Format: Product photo, ingredient chips
Persona: Active woman who wants smooth, supportive underwear under workout gear
Reason to buy: Active fabric
Funnel stage: Middle of funnel
Product: Baller Flex Steel Blue
Lands on: Landing page

Why it should work. Numbered chips turn the fabric spec into a quick scan for active shoppers.

Tests. Whether spec chips lift clicks from an audience that already trains.

Woxer

Sponsored · Exhibit 05 · Review Count Hero

Baller Mulberry: 19,828 reviews, rated 4.8 out of 5.

A Woxer classic and our most popular length: five-inch inseam, mid-rise, with a signature no-dig waistband. Sensory-friendly with tag-free care label and chafe-free fit. Read the reviews, then pick your print.

Start with the one that has the reviews.

19,828 reviews. Read a few.

19,828

Reviews

WOXER.COM

Baller Mulberry, 19,828 reviews

Shop Baller

Format: Product hero
Persona: Skeptical shopper who reads reviews before buying any underwear
Reason to buy: Review count
Funnel stage: Top of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. A big review number is the fastest trust signal for a cold audience.

Tests. Whether proof alone can open the funnel without a product benefit.

Woxer

Sponsored · Native 01 · Dealbreaker Notes

My underwear checklist, finally ticked, line by line.

Notes from a woman who read the Baller Heritage Plaid details: tag-free care label, signature no-dig waistband, lined front and inside leg panels, chafe-free fit. A Woxer classic and our most popular length.

Check every box in Heritage Plaid.

Notes

My underwear dealbreakers, solved

Tag-free care label
No-dig waistband
Lined front and inside leg panels
Chafe-free fit

WOXER.COM

Baller Heritage Plaid

Shop Baller

Format: Notes app over product photo
Persona: Shopper with a mental list of underwear dealbreakers
Reason to buy: Tag-free, chafe-free
Funnel stage: Top of funnel
Product: Baller Heritage Plaid
Lands on: Landing page

Why it should work. A phone-notes layout reads like a friend's list, not an ad.

Tests. Whether a native checklist beats a polished product shot at the top of the funnel.

Woxer

Sponsored · Native 02 · Group Chat Pad Liner

Wait, your boxer holds a pad?

Yes. Baller Pad Liner Mulberry has a breathable organic cotton gusset for secure pad attachment, plus a no-pinch jacquard waistband and a tag-free label. It looks like a boxer and works like backup.

Send this to the friend who needs it.

Sis

Wait, your boxer holds a pad?

Yes. Organic cotton gusset for secure pad attachment.

Ordering Mulberry now.

WOXER.COM

Pad liner boxer, Mulberry

Shop Pad Liner

Format: Message thread with photo
Persona: Friend swapping period tips in the group chat
Reason to buy: Pad liner boxer
Funnel stage: Middle of funnel
Product: Baller Pad Liner Mulberry
Lands on: Landing page

Why it should work. A chat thread makes the pad liner explanation feel like word of mouth.

Tests. Whether a conversation format drives shares and clicks for the pad liner.

Woxer

Sponsored · Native 03 · Baller Biker Poll

Baller or Biker? Pick your Mulberry.

Baller Mulberry is a Woxer classic and our most popular length, with a signature no-dig waistband and lined front and inside leg panels. Biker Mulberry is the other style in the same print. Which one goes in your drawer?

Vote, then shop your winner.

Baller or Biker? Vote.

Baller MulberryBiker Mulberry

WOXER.COM

Baller vs Biker in Mulberry

Shop Mulberry

Format: Stories poll
Persona: Mulberry fan deciding between two silhouettes
Reason to buy: No-dig waistband
Funnel stage: Top of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. A story poll invites a tap and shows two products in one frame.

Tests. Which silhouette pulls more interest, Baller or Biker.

Woxer

Sponsored · Native 04 · Sunday Camera Roll

Camera roll, Sunday morning: still in my sleep shorts.

Sleep Shorts Claret are made from 95% Modal and 5% Elastane for a soft, durable feel. They sit in the Sleep Collection next to the tank, the tees, the joggers and the loose pants, so a full set is easy to build.

A little more comfort for the coziest time of year.

RecentsSunday
morningEdit

Still in sleep shorts. No regrets.

WOXER.COM

Sleep Shorts Claret

Shop Sleep

Format: Camera-roll share
Persona: Cozy-weekend person who lives in sleepwear until noon
Reason to buy: Modal, softer than cotton
Funnel stage: Top of funnel
Product: Sleep Shorts Claret
Lands on: Landing page

Why it should work. A camera roll share feels personal and sells the sleep set through a mood.

Tests. Whether a lifestyle moment opens the sleep line better than a fabric claim.

Woxer

Sponsored · Meme 01 · Tag Drake

Tags that scratch all day? Rejected, every single time.

Baller Mulberry is sensory-friendly with a tag-free care label and a chafe-free fit. It is a Woxer classic and our most popular length, in mid-rise with a signature no-dig waistband you stop noticing by lunch.

Pick the one that behaves.

Tags out. Baller in.

Scratchy tags and a digging waistband

Tag-free care label, no-dig waistband

WOXER.COM

Tag-free Baller Mulberry

Shop Baller

Format: Meme template, product swapped in
Persona: Shopper who cuts the tags out of every garment she owns
Reason to buy: Tag-free, chafe-free
Funnel stage: Top of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. Tag-cutting is a shared habit and the meme names it fast.

Tests. Whether humor about tags opens the funnel better than a plain product shot.

Woxer

Sponsored · Meme 02 · Plaid Distraction

She was loyal to that old pair. Then this one walked in.

Baller Heritage Plaid has the details she did not know to ask for: a tag-free care label, a signature no-dig waistband, lined front and inside leg panels and a chafe-free fit. Mid-rise, breathable and lightweight.

Check out the New Arrivals.

Her old pair never saw this coming

Baller Heritage Plaid

Her

Her old tagged underwear

WOXER.COM

Heritage Plaid, no tags

Shop Plaid

Format: Meme template, product swapped in
Persona: Loyal wearer of one tired old pair she never replaced
Reason to buy: Tag-free, chafe-free
Funnel stage: Top of funnel
Product: Baller Heritage Plaid
Lands on: Landing page

Why it should work. The old-versus-new swap fits how people replace underwear.

Tests. Whether a switch story pulls interest toward a new print.

Woxer

Sponsored · Meme 03 · Two Buttons Mulberry

Everyday boxer or pad liner boxer? Tough one.

Same classic five-inch inseam, same Mulberry. One has a signature no-dig waistband; the other adds a breathable organic cotton gusset for secure pad attachment and a no-pinch jacquard waistband. Honestly, a drawer fits both.

Put both in the cart.

Everyday or pad liner? Sweating.

Baller Mulberry

Baller Pad Liner Mulberry

Me, picking one for the cart

WOXER.COM

Two Mulberry boxers, one cart

Shop Both

Format: Meme template, product swapped in
Persona: Mulberry fan who wants both everyday and period-week pairs
Reason to buy: Pad liner boxer
Funnel stage: Bottom of funnel
Product: Baller Pad Liner Mulberry
Lands on: Landing page

Why it should work. A two-product choice invites buying both at the bottom of the funnel.

Tests. Whether framing a choice lifts bundle-style adds to cart.

Woxer

Sponsored · Meme 04 · Brain Level Modal

Level up your underwear drawer, one brain cell at a time.

Baller Mulberry is made from modal, a sustainable fabric twice as soft as cotton. It is breathable and lightweight, with lined front and inside leg panels and a five-inch inseam that is our most popular length.

Your drawer, upgraded.

Four levels of underwear. One wins.

Regular underwear

Boyshorts

Baller Mulberry

Modal, twice as soft as cotton

WOXER.COM

Modal, twice as soft as cotton

Shop Baller

Format: Meme template, product swapped in
Persona: Fabric nerd who checks the label before checking out
Reason to buy: Modal, softer than cotton
Funnel stage: Middle of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. The escalating format makes the fabric the final level of the upgrade.

Tests. Whether the fabric claim works as a punchline for mid-funnel shoppers.

Woxer

Sponsored · Meme 05 · Plaid Sign

Comfortable underwear can still have a print. Fight us.

Baller Heritage Plaid proves it. Sensory-friendly with tag-free care label and chafe-free fit, plus lined front and inside leg panels and a signature no-dig waistband. Mid-rise, breathable and lightweight, in plaid.

Go on, try to argue.

Comfortable underwear. Fun print. Argue.

Chafe-free can still come in plaid. Change my mind.

WOXER.COM

Plaid that stays comfortable

Shop Plaid

Format: Meme template, product swapped in
Persona: Comfort-first shopper who thinks prints mean compromise
Reason to buy: Tag-free, chafe-free
Funnel stage: Top of funnel
Product: Baller Heritage Plaid
Lands on: Landing page

Why it should work. A debate sign invites comments and pairs comfort with a print.

Tests. Whether a challenge tone lifts comments and clicks on a print-led product.

Woxer

Sponsored · Meme 06 · Shipping Master Plan

Plan: pick a Baller, skip the shipping math entirely.

Baller Fireside is a Woxer classic in our most popular length, a five-inch inseam with a signature no-dig waistband. Add it to the cart. Free Shipping & Returns on all U.S. Orders.

Pick your print and check out.

Claim to confirm with brand: Shipping terms to confirm with brand

Free shipping. Free returns. Same plan.

Find your Baller

Add it to the cart

Free Shipping & Returns on all U.S. Orders

WOXER.COM

Free US shipping and returns

Shop Baller

Format: Meme template, product swapped in
Persona: Cart-hesitant shopper who hates surprise shipping costs
Reason to buy: Free shipping and returns
Funnel stage: Bottom of funnel
Product: Baller Fireside
Lands on: Landing page

Why it should work. Removing shipping doubt is a direct nudge for bottom-funnel visitors.

Tests. Whether a shipping message closes more carts than a product message.

Woxer

Sponsored · Meme 07 · Doge Review Muscle

Choose the underwear with 19,828 reviews.

Baller Mulberry carries 19,828 Reviews at a 4.8 out of 5 rating. It is a Woxer classic and our most popular length, with a signature no-dig waistband and a chafe-free fit that stays quiet all day.

Buy what the reviews back up.

Strong: 19,828 reviews. Weak: none.

Baller Mulberry: 19,828 reviews

Mystery underwear with no reviews

WOXER.COM

Baller Mulberry, 4.8 out of 5

Shop Baller

Format: Meme template, product swapped in
Persona: Cautious buyer who trusts review counts over slogans
Reason to buy: Review count
Funnel stage: Bottom of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. Contrasts proof with an unnamed alternative for people ready to decide.

Tests. Whether review proof in a meme format converts bottom-funnel visitors.

Woxer

Sponsored · Meme 08 · Tuxedo Modal Swap

Cotton is plain. Modal is refined. Your drawer knows.

Baller Mulberry is made from modal, a sustainable fabric twice as soft as cotton. Breathable and lightweight, with a tag-free care label, lined front and inside leg panels and a mid-rise fit. Same five-inch inseam, softer feel.

Upgrade the fabric, keep the fit.

Cotton? Cute. Modal? Refined.

Cotton underwear

Modal, twice as soft as cotton

WOXER.COM

Modal Baller Mulberry

Shop Baller

Format: Meme template, product swapped in
Persona: Cotton loyalist who is open to a softer swap
Reason to buy: Modal, softer than cotton
Funnel stage: Middle of funnel
Product: Baller Mulberry
Lands on: Landing page

Why it should work. The plain-versus-refined format frames modal as a simple upgrade.

Tests. Whether a fabric contrast moves cotton loyalists to click.

Photography and product names belong to Woxer. Every ad lands on a page in this package. Memes use real, recognizable templates with Woxer product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.